Skills & Expertise
Key Areas of Expertise
Digital Marketing Strategy
Experience in planning and executing data-led & results-driven digital marketing strategies.
Search Engine Optimisation (SEO)
10+ years of experience in SEO, with deep knowledge of technical, on-page, off-page, local and international SEO.
Inbound Marketing
5+ years of inbound marketing experience with HubSpot expertise (certified HubSpot Marketing Hub & CMS user).
Content Marketing
Hands-on experience in planning, creating, repurposing & distributing valuable, relevant content.
Email Marketing
8+ years of experience in email marketing, using tools like HubSpot, Campaign Monitor, Mailchimp and AWeber.
Marketing Automation
Proficient in building complex marketing processes from scratch. Certified HubSpot user, but also familiar with Autopilot and Pardot.
PPC Advertising
8+ years of experience in managing ad campaigns, using Google, Microsoft/Bing, LinkedIn, Facebook, Instagram, Twitter and Quora.
Social Media
Managed some of the top social channels, building follower bases on LinkedIn, Facebook, Instagram, Twitter, Pinterest and YouTube.
Technical Skills
Marketing Tools
Autopilot
Facebook Ads Manager
Google Ads
Google Analytics
Google My Business
HubSpot
LinkedIn Ads
Microsoft Ads
Pardot
Salesforce
SEO Software
Advanced Web Ranking (AWR Cloud)
Ahrefs
Bing Webmaster Tools
Cognitive SEO
Google Search Console
Majestic
Moz
Screaming Frog
SEMrush
WebCEO
Other Skills
Adobe Photoshop
CSS
Google Tag Manager
HTML
JavaScript
JSON-LD
Wistia
WordPress
Certifications
