Bizimply is a workforce management platform that simplifies time & attendance and scheduling for businesses in the hospitality and retail industries in Ireland and the UK.
As the company's first Demand Generation Manager, my role involved developing a marketing strategy and running all marketing initiatives to drive more leads for the sales team and also to improve customer loyalty.
Main Responsibilities:
Developed and executed the overall digital marketing strategy, and led all aspects of demand generation and lead management/nurturing.
Rebuilt and ran a comprehensive marketing technology stack and a new company website.
Set up and managed a small marketing team with 2 direct reports.
Key Accomplishments:
Rebuilding the marketing/sales technology infrastructure improved work efficiency, the effectiveness of marketing processes and the alignment between marketing and sales.
As a result, we achieved an average of 80% year-over-year increase in marketing qualified leads (MQLs) generated during the months of 2019.
Implemented several customer marketing initiatives (including a customer newsletter, an automated customer onboarding process and a product reviews programme), which improved product usage and customer satisfaction, reduced churn rate and increased upsell and the number of customer referrals.
Avvio is a software company and digital agency, providing a booking engine technology and digital marketing solutions to the hotel industry in Ireland and the UK. Avvio's mission is to help hotels drive profitability and lower their cost of sale by empowering hotels to convert more visitors on their own branded website.
As Avvio's first SEO Strategist, I was tasked to set up and manage an SEO team and help clients drive more website traffic and bookings from organic search.
Main Responsibilities:
Developed the overall SEO strategy and direction for Avvio’s client portfolio (200+ hotels across Ireland, the UK & the US).
Led the SEO team that managed all SEO activities (incl. website launches/migrations, SEO audits) for clients.
Provided SEO leadership and guidance to the wider Avvio team.
Key Accomplishments:
Standardised SEO services and reporting to help clients better understand the value of SEO.
Helped the roll-out of HTTP to HTTPS migrations for all SEO client websites.
Planned and ran a series of SEO workshops in 2017 for Avvio clients.
As one of Avvio's Digital Marketing Account Managers, I worked with a large portfolio of clients (including the Dalata Hotel Group, Ireland's largest hotel operator with brands like the Maldron and the Clayton Hotels), helping them develop their digital marketing strategy and execute marketing campaigns.
Main Responsibilities:
Managed client relationships and conducted regular customer meetings.
Planned and executed SEO, PPC and Metasearch campaigns to grow website traffic, direct bookings and revenue for the individual hotels.
Assisted clients with content strategies and social media advertising campaigns.
Key Accomplishments:
Increased direct bookings by an average of 13% year-over-year across my portfolio.
Sold the premium service of Metasearch (paid listings on aggregator sites, like Google Hotel Ads, TripAdvisor, Trivago, Kayak, etc.) to several clients. This marketing channel generated an average ROI of 1000% for these hotels.
Project managed the migration of several websites from an SEO standpoint for the Maldron Hotels brand.
AIB is one of the largest commercial banks in Ireland, offering a full range of personal and corporate banking services. As the company’s first dedicated SEO specialist, I was responsible for devising SEO strategies for all AIB websites and managing all SEO projects (including technical, on-site, local and off-site SEO).
Main Responsibilities:
Developed the SEO strategies & tactics for all AIB websites (both retail and business banking).
Managed all SEO and content marketing projects, while working closely with multiple teams/departments across the organisation.
Key Accomplishments:
Recovered the organic search visibility of AIB’s new Personal Banking portal in 2014 following a mismanaged website migration.
After a successful recovery, the website's organic search traffic increased by an average of 65% and its organic traffic share by nearly 80% year-over-year.
Played a key role in making SEO a core part of AIB’s digital strategy, proving the value of SEO to upper management.
Inbound Marketing Manager
Apr 2011 - Dec 2013The ASG Group (now known as Growth PitStop)
The ASG Group is a specialist B2B sales consulting company based in Dublin. The company has been recognised as among the global top 5 sales training organisations in their field.
As the company's only marketing professional, I managed all aspects of marketing (including online and offline as well), with the focus on lead generation through inbound marketing.
Main Responsibilities:
Developed the overall marketing strategy while working closely with the owners of the company.
Planned and implemented inbound marketing programs targeting specific buyer personas to generate new leads.
Managed PPC campaigns in Google AdWords and LinkedIn.
Key Accomplishments:
Generated qualified leads which resulted in new business won with top Irish companies and even several Fortune 500 organisations (e.g. IBM).
Achieved top 3 rankings in Google for several key search terms.
Increased overall website traffic by over 250% in less than 2 years.
Evolution Digital is an online marketing & web design agency based in Co. Dublin, working with companies of all sizes primarily in Ireland & the UK
As the agency's first dedicated PPC specialist, I was responsible for running Google Adwords (since rebranded as Google Ads) campaigns for all existing PPC clients and setting up the account for new ones.
Main Responsibilities:
Managed several PPC campaigns for clients in various industries (e.g. automotive, software, e-commerce, healthcare, education, legal, tourism), targeting different geographic locations (including Ireland, the UK, the US, Canada, Australia, Germany, the Middle East, etc.).
Planned, created, monitored and optimised new and existing PPC campaigns.
Analysed and reported on campaign performance.
Key Accomplishments:
Successfully rebuilt some existing Google Adwords accounts, which improved Quality Scores, increased conversion volume and reduced ad spend.
Achieved significant (100%-400%) improvement in key metrics (number of clicks, CTR, conversion rate, ROI) for the managed accounts.
Helped with the go-to-market for clients with an international audience, setting up campaigns in new regions, like the USA, Canada, Australia, China and the Middle East.
The Alexandra Group used to be the largest bookstore chain, publishing company and e-commerce store in Hungary.
After spending 6 months as an Online Marketing Assistant and finishing my Master's in Marketing, I was promoted to Online Marketing & E-commerce Manager and was tasked to run all online marketing activities for the e-commerce business.
Main Responsibilities:
Planned and implemented the online marketing strategy for the e-commerce business.
Managed all digital marketing campaigns & projects (incl. email marketing, paid search, display advertising) while leading an online project team of 3 people.
Maintained the text and visual content of the webshop.
Key Accomplishments:
Established PPC marketing (Google AdWords) at the company as a core part of the digital strategy. This channel had an average ROI of 600%, making it one of the most profitable for the company.
During my tenure, the e-commerce channel grew by 110% in terms of revenue generated.
Project managed the development of a new e-commerce website in 2008.
Online Marketing Assistant
Jan 2008 - Jul 2008Alexandra Group
Following my internship at Alexandra, I got the full-time position of Online Marketing Assistant, working closely with both the Online Marketing Manager and the Head of Marketing.
Main Responsibilities:
Planned and created e-mail newsletters, reaching 50,000+ registered users.
Managed a display advertising portfolio (with a budget of €10-15k per month) while working with content partners (some of the largest websites in Hungary).
Collaborated with the IT department to make improvements on the website.
Key Accomplishments:
Conducted market research to better understand existing & potential customers. The results of this research were used to build a better e-commerce site and to improve customer satisfaction.
Marketing Intern
Oct 2007 - Jan 2008Alexandra Group
Main Responsibilities:
Helped the marketing team (mainly with online marketing activities).
Collected and analysed data and suggested new ideas.
Filmtrailer.hu is one of the most popular independent online movie magazines in Hungary. I built this website with a friend/colleague as a side project, and for several years was managed by the two of us.
During its peak, the website had over 20,000 unique visitors per day with an active community.
Main Responsibilities:
Website development, web design and content management in a WordPress environment.
Wrote, edited and proofread articles.
Managed all aspects of digital marketing and SEO (incl. technical SEO, on-page optimisation & link building).
Key Accomplishments:
Achieved great organic search visibility with top 3 rankings in Google.hu for most of the relevant key phrases. These organic rankings were the key driver of traffic, with 60-70% of visitors came from Google organic search.
In terms of website traffic, we reached the 100,000 visitors per month milestone within a year and 500,000 visitors/month by early 2012.
Built a loyal follower base on Facebook, surpassing 10,000 fans in 2011.
Education
Master's Degree (MSc) in Marketing
Sep 2006 - Jun 2008University of Pécs - Faculty of Business and Economics
University of Pécs - Faculty of Business and Economics is one of the most prestigious business schools in Hungary. It is part of University of Pécs, a public research university which was founded in 1367.
Key Modules:
Marketing Strategy & Management
Online Marketing
E-commerce
Marketing Psychology
Customer Behaviour
Master's Thesis:
'The occurrence and significance of the Long Tail phenomenon in the Hungarian online book retail'
The thesis was based upon Chris Anderson's 2006 book 'The Long Tail: Why the Future of Business Is Selling Less of More' and research carried out at the Alexandra Group using data from the Alexandra Online Bookstore.
Bachelor’s Degree (BSc) in Business and Economics
Sep 2003 - Jun 2006University of Pécs - Faculty of Business and Economics
